Thursday, December 4, 2008

SUDAH BEST SELLER


Buku " 30 Rahasia cari Uang di Internet" pada hari ini sudah best seller. lihat saja tanda best seller yang sudah terdapat pada sampul buku ini, dari beberapa komentar yang sudah membaca buku ini, ternyata sangat membantu dalam memulai dan mendapatkan uang dari internet. bahkan mereka yang awampun bisa dengan cepat memulainya. mungkin di beberapa toko buku stocknya sudah habis, karena hanya dalam waktu 3 minggu buku ini sudah dicetak ulang..buruan mumpung belum kehabisan..kalau memang ditoko buku tidak mendapatkan, bisa hubungi penerbitnya; di email : cetakbuku@gmail.com.atau distributornya di telp : 021-78881850
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Tuesday, March 18, 2008

Creative Business strategy


Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most effective branding campaigns are born when companies work with ad agencies to develop a business strategy that has a big, creative idea at its heart–what CEO of Euro RSCG Bob Schmetterer calls the Creative Business Idea. In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand–they define it. Advertisers know how to create demand for an existing brand, but Schmetterer argues that the next challenge for advertisers is to help their clients apply creative thinking to their core business strategy before they launch a branding blitz. Leap is about connecting the left brain and the right brain to develop solid business strategies that are also creative, fresh, and exciting. Its about mixing businesss cold fixation on numbers with the warm heart of art and creativity to build revolutionary brands. Its about connecting with and listening to the client, understanding the business and the product, tapping into the clients passion for the product, and transmitting that passion to the consumer. Its about what happens when the business makes creativity part of its core strategy–enabling it to move beyond self-imposed boundaries and expand the limits of its reach. With a wealth of examples from Volvo to Purdue, Schmetterer shows ad agencies and managers how to help their clients develop the big, creative idea that will transform their businesses–and perhaps their industries. Its time for companies to make the Leap that synthesizes business and creativity to reap the full rewards of profitable innovation. BOB SCHMETTERER is Chairman and CEO of Euro RSCG Worldwide, a one of the worlds top five global advertising and communications agencies with clients such as Intel, Peugeot, Air France, Orange, Abby National, MCI, Danone Group, Reckitt Benckiser, Volvo, and Yahoo!

Idiot's Guide


Start-today strategies for a better financial tomorrow. The Complete Idiot’s Guide‚ to Personal Finance in Your 20s and 30s, Third Edition, clearly explains everything members of this age group need to know to get a handle on their pocketbook and their portfolio, from planning their personal finances to enhancing their current financial plan to getting better returns on their investments. This revised and updated third edition includes completely new material on:
• Internet banking
• Debit and prepaid credit cards
• Online car shopping
• The latest in effective job hunting
• Online college degrees and what they can get you
• Investment strategies for the next decade
• Home-based employment opportunities
• New financial impact of marriage and children
• Home ownership options from building your own to townhouses and condos
• Online mortgage brokers
• All-new websites and resources

Saturday, March 8, 2008

The Secret



Fragments of a Great Secret have been found in the oral traditions, in literature, in religions and philosophies throughout the centuries. For the first time, all the pieces of The Secret come together in an incredible revelation that will be life-transforming for all who experience it.In this book, you'll learn how to use The Secret in every aspect of your life — money, health, relationships, happiness, and in every interaction you have in the world. You'll begin to understand the hidden, untapped power that's within you, and this revelation can bring joy to every aspect of your life. The Secret contains wisdom from modern-day teachers — men and women who have used it to achieve health, wealth, and happiness. By applying the knowledge of The Secret, they bring to light compelling stories of eradicating disease, acquiring massive wealth, overcoming obstacles, and achieving what many would regard as impossible.

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Thursday, March 6, 2008

How to Deal with Emotionally Explosive People


A valuable source of insight and guidance on how to deal effectively with the ‘walking time bombs’ in our midst. Provides proven strategies and an array of tools for effectively defusing and managing walking time bombs at home, in the workplace, and in public places. Softcover.

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Nego yuk...


People who can’t or won’t negotiate on their own behalf run the risk of paying too much, earning too little, and always feeling like they’re getting gypped. Negotiating For Dummies, Second, Edition offers tips and strategies to help you become a more comfortable and effective negotiator. And, it shows you negotiating can improve many of your everyday transactions—everything from buying a car to upping your salary. Find out how to:

* Develop a negotiating style
* Map out the opposition
* Set goals and limits
* Listen, then ask the right question
* Interpret body language
* Say what you mean with crystal clarity
* Deal with difficult people
* Push the pause button
* Close the deal

Featuring new information on re-negotiating, as well as online, phone, and international negotiations, Negotiating for Dummies, Second Edition, helps you enter any negotiation with confidence and come out feeling like a winner.

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Optimal Thinking: How to Be Your Best Self


“The quantum leap beyond positive thinking, Optimal Thinking offers a whole new way of looking at life, business, and relationships. This prescriptive self-improvement book is filled with superlative information for every type of reader.”

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Friday, January 4, 2008

Winning



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If you judge books by their covers, Jack Welch’s Winning certainly grabs your attention. Testimonials on the back come from none other than Warren Buffett, Bill Gates, Rudy Giuliani, and Tom Brokaw, and other praise comes from Fortune, Business Week, and Financial Times. As the legendary retired CEO of General Electric, Welch has won many friends and admirers in high places. In this latest book, he strives to show why. Winning describes the management wisdom that Welch built up through four and a half decades of work at GE, as he transformed the industrial giant from a sleepy “Old Economy” company with a market capitalization of $4 billion to a dynamic new one worth nearly half a trillion dollars.

Welch’s first book, Jack: Straight from the Gut, was structured more as a conventional CEO memoir, with stories of early career adventures, deals won and lost, boardroom encounters, and Welch’s process and philosophy that helped propel his success as a manager. In Winning, Welch focuses on his actual management techniques. He starts with an overview of cultural values such as candor, differentiation among employees, and inclusion of all voices in decision-making. In the second section he covers issues around one’s own company or organization: the importance of hiring, firing, the people management in between, and a few other juicy topics like crisis management. From there, Welch moves into a discussion of competition, and the external factors that can influence a company’s success: strategy, budgeting, and mergers and acquisitions. Welch takes a more personal turn later with a focus on individual career issues–how to find the right job, get promoted, and deal with a bad boss–and then a final section on what he calls “Tying Up Loose Ends.” Those interested in the human side of great leaders will find this last section especially appealing. In it, Welch answers the most interesting questions that he’s received in the last several years while traveling the globe addressing audiences of executives and business-school students. Perhaps the funniest question in this section comes at the very end, posed originally by a businessman in Frankfurt, who queried Welch on whether he thought he’d go to heaven (we won’t give away the ending).

While different from the steadier stream of war stories and real-life examples of Welch’s first book, Winning is a very worthwhile addition to any management bookshelf. It’s not often that a CEO described as the century’s best retires, and then chooses to expound on such a wide range of management topics. Also, aside from the commentary on always-relevant issues like employee performance reviews and quality control, Welch suffuses this book with his pugnacious spirit. The Massachusetts native who fought his way to the top of the world’s most valuable company was in many ways the embodiment of “Winning,” and this spirit alone will provide readers an enjoyable read

The Clean Tech Revolution: The Next Big Growth and Investment Opportunity


Alternative energy, once the domain of hippies and off-the-grid fringe enthusiasts, has gone mainstream. Although technologies such as solar and wind power, plant-based fuels such as ethanol and biodiesel, and “green” buildings have become hip because of environmental awareness and global climate change, the real reason behind their increasing profile is economics. When clean energy sources begin to rival more traditional ones on a cost basis, which is beginning to happen now owing to advances related to the microchip and economies of scale, corporations will quickly begin to take notice. Although Pernick and Wilder state that they are not financial advisors, they profile the leading companies involved in the most promising of these alternative energies, which gives the reader a place to begin doing further research into investment opportunities. The book is an excellent update on the current state of the industry and a who’s who of the companies poised to profit from this exciting array of technologies. Pernick and Wilder are involved with Clean Edge http://www.cleanedge.com, a leading research firm helping companies and investors understand and profit from clean technologies. Siegfried, David

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  • Hardcover: 320 pages
  • Publisher: Collins (June 12, 2007)
  • Language: English
  • ISBN-10: 006089623X

How to Talk to Customers: Create a Great Impression Every Time withMAGIC


Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their MAGIC customer service training program. MAGIC, which stands for Make A Great Impression on the Customer, can help anyone become the type of communicator that makes their customers feel special. For more on this book, visit www.howtotalktocustomers.com

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  • Hardcover: 224 pages
  • Publisher: Jossey-Bass (March 30, 2007)
  • Language: English
  • ISBN-10: 0787987522

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