Creative Business strategy

Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most effective branding campaigns are born when companies work with ad agencies to develop a business strategy that has a big, creative idea at its heart–what CEO of Euro RSCG Bob Schmetterer calls the Creative Business Idea. In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand–they define it. Advertisers know how to create demand for an existing brand, but Schmetterer argues that the next challenge for advertisers is to help their clients apply creative thinking to their core business strategy before they launch a branding blitz. Leap is about connecting the left brain and the right brain to develop solid business strategies that are also creative, fresh, and exciting. Its about mixing businesss cold fixation on numbers with the warm heart of art and creativity to build revolutionary brands. Its about connecting with and listening to the client, understanding the business and the product, tapping into the clients passion for the product, and transmitting that passion to the consumer. Its about what happens when the business makes creativity part of its core strategy–enabling it to move beyond self-imposed boundaries and expand the limits of its reach. With a wealth of examples from Volvo to Purdue, Schmetterer shows ad agencies and managers how to help their clients develop the big, creative idea that will transform their businesses–and perhaps their industries. Its time for companies to make the Leap that synthesizes business and creativity to reap the full rewards of profitable innovation. BOB SCHMETTERER is Chairman and CEO of Euro RSCG Worldwide, a one of the worlds top five global advertising and communications agencies with clients such as Intel, Peugeot, Air France, Orange, Abby National, MCI, Danone Group, Reckitt Benckiser, Volvo, and Yahoo!

Idiot's Guide

Start-today strategies for a better financial tomorrow. The Complete Idiot’s Guide‚ to Personal Finance in Your 20s and 30s, Third Edition, clearly explains everything members of this age group need to know to get a handle on their pocketbook and their portfolio, from planning their personal finances to enhancing their current financial plan to getting better returns on their investments. This revised and updated third edition includes completely new material on:
• Internet banking
• Debit and prepaid credit cards
• Online car shopping
• The latest in effective job hunting
• Online college degrees and what they can get you
• Investment strategies for the next decade
• Home-based employment opportunities
• New financial impact of marriage and children
• Home ownership options from building your own to townhouses and condos
• Online mortgage brokers
• All-new websites and resources

The Secret

Fragments of a Great Secret have been found in the oral traditions, in literature, in religions and philosophies throughout the centuries. For the first time, all the pieces of The Secret come together in an incredible revelation that will be life-transforming for all who experience it.In this book, you'll learn how to use The Secret in every aspect of your life — money, health, relationships, happiness, and in every interaction you have in the world. You'll begin to understand the hidden, untapped power that's within you, and this revelation can bring joy to every aspect of your life. The Secret contains wisdom from modern-day teachers — men and women who have used it to achieve health, wealth, and happiness. By applying the knowledge of The Secret, they bring to light compelling stories of eradicating disease, acquiring massive wealth, overcoming obstacles, and achieving what many would regard as impossible.

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How to Deal with Emotionally Explosive People

A valuable source of insight and guidance on how to deal effectively with the ‘walking time bombs’ in our midst. Provides proven strategies and an array of tools for effectively defusing and managing walking time bombs at home, in the workplace, and in public places. Softcover.

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Nego yuk...

People who can’t or won’t negotiate on their own behalf run the risk of paying too much, earning too little, and always feeling like they’re getting gypped. Negotiating For Dummies, Second, Edition offers tips and strategies to help you become a more comfortable and effective negotiator. And, it shows you negotiating can improve many of your everyday transactions—everything from buying a car to upping your salary. Find out how to:

* Develop a negotiating style
* Map out the opposition
* Set goals and limits
* Listen, then ask the right question
* Interpret body language
* Say what you mean with crystal clarity
* Deal with difficult people
* Push the pause button
* Close the deal

Featuring new information on re-negotiating, as well as online, phone, and international negotiations, Negotiating for Dummies, Second Edition, helps you enter any negotiation with confidence and come out feeling like a winner.

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Optimal Thinking: How to Be Your Best Self

“The quantum leap beyond positive thinking, Optimal Thinking offers a whole new way of looking at life, business, and relationships. This prescriptive self-improvement book is filled with superlative information for every type of reader.”

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